Take the right steps with the Customer Data Platform
Many marketers believe that sending emails is like playing darts with your eyes closed. You aimlessly hope that you hit the board and even if you do, did you hit the target? Luckily, you can improve your aim with Macaws Customer Data Platform – an application containing all the data you need, plus additional information from external sources. Think weather, market analyses, and even online customer behaviour. This creates a 360-degree customer view, where you learn to understand and predict the preferences of your customers, allowing you to accurately evaluate which offer to make, at which moment and through which channels to best attract your customer. By increasing the chance of attracting and retaining new customers, as a company, you would quickly take it to the next level.
Additional benefits of the Customer Data Platform
Additionally, Macaw’s Customer Data Platform makes it much easier for employees to work, as all essential information is easily accessible to them. This means that by instantly knowing a customer’s history, there is a good chance that employees will deal with customer queries and complaints more efficiently. What has the customer recently purchased? When was it sent? Has the customer been previously contacted? All of this data and more is available to your employees with the click of a button, therefore, improving your customer service.
Want to learn more about the Customer Data Platform?
Please contact us for more information. Or read the “Customer Data Platform for Optimal Customer Experience” white paper.