Macaw.net/eng/Services/Experience & Commerce Platforms

Experience & Commerce Platforms

Technology is progressively becoming the foundation for good marketing: with experience and commerce platforms, you can get to know your customers and their behaviour better and directly relate to their preferences with smart, personalized solutions.
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Marketing and technology are undoubtedly intertwined. With Macaw’s Sitecore-based Digital Experience Platform, expect a data platform offering more targeted advertising on different channels such as websites, online stores, or social media. This way, you can offer your customers a personalized experience.

Efficiency through digital experience and customer platforms

Macaw makes digital marketing efficient by using digital experience platforms and customer data platforms. Customers leave online and offline traces that say a lot about their environment, their behaviour, and their desires. By combining this data with additional data, such as from predictive models or market research, a comprehensive customer profile is created enabling you to advertise in a much more targeted manner through various channels such as websites, online stores, or social media.

Our services

  • Customer Experience: Better engagement and interaction between the customer and your brand
  • Marketing Automation
  • E-commerce: For customers, it’s not just about online shopping, but about the entire customer experience. After developing standard e-commerce solutions, experience commerce is the next logical step.
  • Conversion optimization: increasing the number of transactions.
  • Creation of tracking concepts for websites and eCommerce
  • Performance audit, monitoring, and website analysis using tracking tools such as etracker, Google Analytics, or Piwik

Would you like to learn more about our experience and commerce platform services? Please get in touch.

More Experience & Commerce Platforms
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Experience Platforms
As digital experts, our goal is to create a consistent overall concept that meets customer expectations and optimizes the customer experience.
Commerce Platforms
? With an omnichannel commerce strategy, which allows you to approach your customers in the same way with a strong, recognizable message through all channels - both online and offline.
Conversion Optimization
Macaw knows exactly how to increase that ROI. We use already available data for conversion optimization so we could determine who can see what information.

Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.

Macaw | Full-service digital partner

What's your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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